 TOYS |  | LEMMY IS GOD! | | Locoape debuts new action figure of Motorhead’s legendary frontman Lemmy Kilmister | | | By Zach Oat | | Posted 4/01/2008 | |  | | Who’d win in a fight, Lemmy’s action figure or God? New company Locoape has revealed details about their long-awaited Lemmy Kilmister action figure, and the Motorhead lead singer and bass player has never looked so good. Now slated for April, the figure of the rocker/school magazine editor stands 7 inches tall and comes with a base, microphone stand and licensed Rickenbacker bass guitar. He’ll also come with a human-sized official Lemmy guitar pick and an “Ace of Spades” Motorhead playing card—plus, a limited edition of 50 cards will be signed by Lemmy himself!
The full press release is below. | |  | 
FOR IMMEDIATE RELEASE
Locoape’s ICON SERIES Lemmy Kilmister Figure Exclusive Details
Chicago, IL, March 29th, 2008: Locoape, which entered into an agreement with licensing powerhouse Bravado International in early 2007 for figural rights of the infamous heavy metal band Motorhead, checks in with some details and new images of the Lemmy Icon Figure and a couple of “must have” exclusives.
Available for pre-order at LemmyFigure.com are two exclusive limited editions of the item. An edition of 2500 pieces is one exclusive that includes an individually numbered Motorhead “Ace of Spades” playing card as well as an authentic D’Andrea Lemmy guitar pick and Lemmy with the first ever licensed, miniature Rickenbacker bass guitar. Which Rickenbacker bass guitar? Well Lemmy’s signature edition Rickenbacker of course!
Also available and limited to ONLY 50 pieces world wide is the exclusive including a Motorhead Ace of Spades playing card hand signed by Lemmy himself!
At press time the standard edition of the Lemmy Icon figure is slated to be available at Spencer Gifts, Hot Topic, Virgin Mega Stores, Hastings, FYE, HMV, Diamond, independent record and specialty collectible toy stores and distributors worldwide are all places you may be able to find your own Lemmy figure. Locoape has assembled the finest distributors throughout Europe such as Gear for Games, Cosmic, PBM Express, SD, HEO.com, Star Images, Closeup.de, Merchandise Szepan, Legends & Album stores in France, Blister Direct in Japan, Figure Mania and Croftminster in Australia, Grosnor in Canada are just a few of the wholesale channels that will be carrying the Lemmy figure.
ABOUT MOTORHEAD
For the past 30 years, Lemmy Kilmister and his band Motorhead have seen and done it all and lived to tell about it. And what's more amazing is that they're still going strong. Not only was Motorhead awarded a Grammy in 2005, but they’re still playing to sold out crowds around the world! Currently supporting their 'Better Motorhead than Dead: Live at Hammersmith' live album.
Viewed by his peers, fans and the masses as the “Godfather” of Heavy Metal, Lemmy has become an indisputable icon, grinding his place in history as one of the best. In addition to the Lemmy figures release this coming February, Locoape is currently planning the first in their Icon Statue Series, details to follow. At Locoape thanks to Lemmy, it appears that plastic is the new metal!
ABOUT LOCOAPE
Locoape is a trademarked brand of Toynk Toys LLC. In January of 2006 Toynk expanded its operations by creating the Locoape brand to serve as its licensing and manufacturing arm. The world of popular culture toys and collectibles as well as that of trend fashion are major areas of focus. Additional business interests focus on the world of Halloween costumes, costume replicas and unique décor are managed under Toynk’s IncogNeato brand.
The creation, development, production and sale of high-quality products for widely sought entertainment properties and proprietary brands through a multi tiered brand structure are featured areas of emphasis. Toynk Toys LLC and its principles have built a reputation of strong vendor and licensor relationships, high ethical standards in manufacturing & service leadership. Quality and innovation of products and concepts old and new are our trademarks.
ABOUT BRAVADO INTERNATIONAL GROUP
Bravado was established in the UK over 25 years ago as a small family business. After years of steady growth and evolution, Bravado became part of the Sanctuary Group plc in 2002. Bravado develops and markets high-quality licensed merchandise to a world-wide audience. We work closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. We sell on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world.
ABOUT RICKENBACKER INTERNATIONAL CORPORATION
The Rickenbacker International Corporation (RIC) grew out of the first company founded for the sole purpose of creating and manufacturing fully electric musical instruments and amplifiers-the Los Angeles-based Electro String Instrument Corporation. Founded in 1931 this pioneering firm produced "Rickenbacker Electro Instruments", the first modern electric guitars. Rickenbacker guitars and basses combined into RIC, the name used since September of 1984. RIC retains the spirit of first-class pre-1965 electric guitar manufacturing and craftsmanship. In addition to newly designed guitars and basses, the company offers faithful reissues of the classics played by the Beatles and other famous artists. RIC has offered highly successful, limited-edition signature models endorsed by such diverse players as Roger McGuinn, Lemmy Kilmister, Pete Townshend, Tom Petty, Carl Wilson, and John Kay. Improvements in construction and quality control have carried Rickenbacker into the modern era, one that respects the company's early history and at the same time sets out to write new chapters. RIC's history now spans 77 years in business on the leading edge of music trends that have changed popular culture forever.
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